Fashion & Luxury Law – Frequently Asked Questions

Fashion & Luxury Law is a specialized legal practice focused on the commercial, creative, and regulatory issues faced by fashion, luxury, beauty, and lifestyle brands. It combines intellectual property protection, commercial contracts, corporate transactions, advertising and consumer law, product compliance, digital commerce, and sustainability. 

Fashion and luxury businesses operate in a highly brand-driven and regulated environment. They face unique risks related to intellectual property theft, influencer marketing compliance, cross-border sales, product labeling, sustainability claims, and supply chain transparency. Specialized counsel helps manage these risks while supporting growth. 

LawVisory advises emerging designers, established fashion and luxury brands, beauty companies, D2C brands, fashion groups, accessories and footwear brands, fashion-tech companies, influencers, agencies, and cultural institutions such as fashion weeks and exhibitions. 

Yes. We regularly support early-stage designers and fashion startups with brand formation, trademark strategy, manufacturing agreements, influencer contracts, and compliance frameworks designed to scale with the business. 

Fashion, luxury, and lifestyle brands protect their intellectual property through a coordinated strategy that typically includes trademarks, registered and unregistered designs, copyright protection, trade secret controls, and strategic enforcement planning. This often involves oversight of global brand portfolios and coordination of registration, prosecution, and enforcement with trusted local counsel across key jurisdictions, as well as online takedowns and anti-counterfeiting measures. 

Yes. Influencer marketing and advertising compliance are core components of our practice. We advise on endorsement agreements, disclosure requirements, substantiation of claims, exclusivity provisions, image rights, and regulatory compliance across platforms. 

Yes. LawVisory provides cross-border legal support for fashion and luxury businesses expanding into new markets, including international distribution, licensing, customs and origin rules, and coordination with local counsel. 

Common issues include product safety and labeling compliance, quality control, traceability, ethical sourcing, human rights considerations, sanctions exposure, and contractual risk allocation with manufacturers and suppliers. 

Yes. We advise fashion and luxury brands on ESG policies, green claims risk, supply chain transparency, circular economy models, resale platforms, and compliance with emerging sustainability regulations. 

Yes. We support fashion, luxury, and lifestyle brands with dispute strategy and risk management, including pre-litigation assessment, contractual dispute strategy, arbitration and ADR coordination, brand enforcement planning, crisis management, and coordination with local counsel where litigation or enforcement action is required. 

For e-commerce and D2C brands, Fashion Law includes platform contracting, payment and fulfillment agreements, data protection and marketing compliance, consumer terms, returns policies, and online brand enforcement. 

Brands should seek legal counsel at key moments such as brand launch, international expansion, entering collaborations, signing influencer agreements, raising capital, or responding to regulatory or enforcement issues. 

You can begin with a confidential discovery call to discuss your brand, growth plans, and legal priorities. Our team will outline the relevant risks, opportunities, and recommended next steps.